Bridgestone knows the world’s roads, the world’s riders and what they love

The scenery that waits for you round the next corner. The view ahead at 300 km/h during the race. The roads ready for you to discover at the other end of that long straight. We know these.

We pursue cutting-edge technology in some of the fastest and most demanding races in the world. That sense of the rider’s excitement, that passion is what is important to us.

Riders cruising down smooth highways, riders pushing on over rutted gravel tracks, riders passing along paved European streets and threading their way over Alpine switchbacks – we support every one of them by working our world-leading technology into our brand.

We deliver the joy of riding and confidence to all the world’s riders.

Your journey, our passion